“Alexa Internet, Inc. is a California-based subsidiary company of Amazon.com. Once installed, the Alexa toolbar collects data on browsing behavior and transmits it to the website, where it is stored and analyzed, forming the basis for the company’s web traffic reporting. Alexa provides traffic data, global rankings and other information on 30 million websites, and claims that 6 million people visit its website monthly ” ——- Wikipedia
What is Alexa Ranking?
This is a ranking system that audits target audience for the frequency of visits on Web sites .It is formed by alexa.com (a subsidiary of amazon.com). Alexa ranking works on algorithm , The algorithm is simple. It is based on the amount of traffic recorded from users that have the Alexa toolbar installed over a period of three months.
It calculates the reach and number of page views for all sites on the Web that too on daily basis. The Alexa ranking is obtained by performing the geometric mean of reach and page views, averaged over a predefined period of time (three months).
The reach refers to the number of Alexa users who visit a particular site in one day. Page view is the number of times a particular page is clicked and viewed by users with Alexa toolbar.
Alexa Ranking process
After downloading alexa toolbar from alexa official site , simpy a toolbar appears n your browser . It displays certain information. It offers following fetaures
- Search functionality
- Display rank of the visited site
The Alexa toolbar displays information and also sends data to the central server. Each time you visit a Website from Web browser with the toolbar installed, information is sent to the server indicating your IP and the page you are visiting. Such data is gathered from all the Web users who have the Alexa toolbar.
Alexa Ranking can bring Traffic on your website
Alexa beacause of it popularity and number of trustworthy users has proven to be one of the best ranking tool .It is useful for sites with very good traffic that attract highly targeted leads, And Alexa focuses more on the traffic that Web sites receive rather than on links to it.